RICS’ Alan Muse: ‘BIM is for clients’ misconception “a red herring”

Credit: RICS
Credit: RICS

The Global Director of Built Environment at the Royal Institution of Chartered Surveyors has discussed common misconceptions that are halting BIM adoption on the road to April 2016.

In an interview with UK Construction Online, Alan Muse explains that he sees BIM being viewed as expensive, disruptive and only suitable for clients as the three main reasons as to why Building Information Modelling is overlooked.

“Yes, I think there are three major misconceptions regarding BIM at the moment. Firstly, BIM is expensive; secondly, BIM is disruptive and thirdly; BIM is for clients.

I think the ‘BIM is expensive’ issue is particularly acute with SMEs and engaging with them and providing more evidence to the industry that there is a return on the investment made in BIM is pretty key. The more that is disseminated and awareness is obtained of the benefits of that expenditure accruing through the industry, the more that SMEs will engage in a positive way.”

In regards to BIM being viewed as for clients only, Muse dismisses that viewpoint, stating that often is the case that others pin that statement to clients as they are the ones often asking for BIM to be implemented, despite the fact others should utilise BIM anyway. Alan elaborates:

“Thirdly, ‘BIM is for clients’. I think the reason a lot of professionals are saying that is because it’s to some degree passing the buck to clients in terms of insisting upon the investment that’s necessary for them to be involved in the construction project. It’s important that clients do understand BIM and do push change in the industry.

“But from the client’s point of view, it’s very much a supply side of the industry issue in terms of if they want a more efficient and productive service to give them better profit margins then clearly clients are going to expect industry to perform in that way. Therefore ‘BIM is for clients’ is to me is a bit of a red herring. It’s up to professionals to improve their way of working, their margins and business efficiencies. This is what clients are working for and it’s important for clients to support BIM and understand BIM but BIM is not just for clients in my view.”

To read the full interview with Alan, follow this link.

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