AUDIO – The B1M to expand internationally? Fred Mills appears on Create More Podcast

Credit: The B1M
Credit: The B1M

One of the Co-Founders of The B1M has guested on a popular audio podcast over an hour in length, discussing a possible expansion to several new territories.

Fred Mills is the guest on Series Two, Episode Three of the Create More Podcast. Create More is presented by Ben Stuart of Make Architects, a behind the scenes look at the creative minds in London.

Past guests range from musician Scroobius Pip to social strategist Su Butcher, the latter of which we covered back when it was released in September of last year.

In the interview, Fred discusses the origins of The B1M, the ethos of the brand, the purpose of The B1M Mail, the importance of utilising YouTube as a platform for their message, receiving shareholder backing from his previous employer, and much, much more.

Perhaps the most eye-opening thread within the interview was discussion of The B1M’s potential expansion, a new direction for the company that would see international franchises open in the likes of India and South Africa. Discussing what these developments would entail, Fred explained:

“We’re looking at franchising at the minute into different countries. We’re looking at India, South Africa, Australia, Iceland, franchising our content out but the creation will be done internationally but the gatekeepers of the channel are still going to be me and Tom.

“We want to be at the point hopefully where one day other people can create really good content with us or for us in-line with our schedule and our plans, our mission and what people need.”

What fantastic news to hear for The B1M! We are certainly intrigued to see how those plans turn out. Along a similar vein, Fred explained that some international documentaries are in the works to be released soon, so we’re excited to see that content be published also.

To listen to the Create More Podcast with Fred, click here.

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