Report: Why do specifiers ignore your BIM content?

Credit: Craig Sewell
Credit: Craig Sewell

A new blog post from the Brand and Marketing Director of a Building Information Modelling manufacturer success story looks at ways that manufacturers can get the most out of their foray into BIM, allowing their products to become popular.

Craig Sewell of Cubicle Centre opens his latest piece by comparing generic content against manufacturer content, stating that products from specific manufacturers leads to a more positive impact after the completion of a project too.

“Say the building does go ahead – products throughout still need specifying,” explained Sewell. “I see this as the responsibility of a designer. A designer who has created the model and understands the requirements of the building’s users.

“In a perfect world the design stage would include specific products. This information would go on to benefit the entire construction process. Using manufacturer content also gives the end user an as-built model with accurate data to manage the building – is this not the ultimate goal?”

RELATED: Can’t afford to adopt BIM? “Put your digital hat on” says Cubicle Centre’s Sewell

Sewell then lists three pieces of advice that he would give product manufacturers like his company; he has walked the walk and he talks the talk too. His first point to increase the usage of a manufacturer’s products is to decrease the Level of Detail (LOD).

“Every extra bit of detail you model within your BIM objects will increase file size. So say you model your logo on the product – let’s say this increases file size by 50 KB (not much).

“But, what if you have 1,000 of your products in the same building? That’s an extra 50,000 KB (50 MB) of unnecessary data impacting on the performance of the building information model.

“If other manufacturers do the same, multiply this by thousands of products and you get the picture. The BIM becomes unmanageable.”

Sewell also instructs manufacturers not to oversell their capabilities and avoid Level of Laughter, or LOL: “You still have work to do to present your products and their features in an informative manner. The BIM community are an educated bunch and will sidestep manufacturers with unrealistic claims.

“Think of BIM objects as providing another tool to specifiers, a digital tool, one that could lead to greater cooperation between you and your clients and customers.”

The blog also addresses integrating only relevant information with objects amongst other advice, and the full version can be viewed here.

Do you agree with Craig’s advice?