WATCH – BIM-M initiative explained by Executive Committee members

Executive Committee members of the Building Information Modelling for Masonry (BIM-M) initiative have explained the reasons for the launch of the movement.

The BIM-M movement is a conglomerate made up of the Mason Contractors of America Association (MCAA), the International Union of Bricklayers and Allied Craftworkers (BAC), the Brick Industry Association (BIA), the Western States Clay Products Association (WSCPA), The Masonry Society (TMS), Team IMI and the National Concrete Masonry Association Foundation (NCMA), created to ensure that the masonry industry have an increased presence within the BIM industry so that they can not only revolutionise their own sector, but to also create a new sense of competition and inspiration within the field.


The MCAA have released a video of BIM-M Executive Committee members Chuck Eastman and Russell Gentry who provide a brief understanding of what BIM is, why masons need to get on board with BIM and what is in store for the future.


Gentry, Associate Professor in Georgia Institute of Technology’s School of Architecture says that now is the time for masons to adopt BIM to help improve their business.


“One of the huge problems with the masonry industry is that it offers a wide range of products across clay masonry, concrete masonry and custom masonry like cast stone products and none of these are represented in a common way”, said Gentry. “Sometimes we see these objects in BIM systems as simply blobs that don’t have any attribute data, there’s no way to query the drawings, there’s no way for the models to really understand that there is masonry in these buildings because we don’t have a common data infrastructure. That’s our first project for the industry is to develop this what we call the masonry unit model database.”


Eastman, Professor of Architecture and Director of the Digital Building Lab, is excited about the future and the relationship between BIM and masonry. He stated: “In many ways BIM facilitates new innovations and new directions, new pieces and mass customisations, new patterns and new ways of structurally reinforcing masonry structures. It’s going to open up the door for a lot of innovation. It’s an incremental step for other thing we’ll pick up and run after BIM is adopted.”


Watch Eastman and Gentry talk BIM-M below.



Make sure to check back to BIMcrunch later today for the next instalment in the BIM-M video series.