Overuse of the BIM acronym “can cause confusion”

The term BIM is being used far too liberally in reference to all sorts of unrelated things, according to Space Group Chief Executive Rob Charlton.

In his first guest post on the Construction Industry Council’s blog, Charlton sets the scene by stating that BIM has been a “catalyst for change across the construction sector”.


“The term has done wonders for moving the construction industry towards a digital revolution. We have benefitted from improving hardware and software and emerging generations who don’t see technology as an add on but a necessity,” he says.


But he argues that term “BIM” itself has run foul of the same pitfalls as another buzzword, this one from a previous decade: “[BIM is now] similar to the term Partnering, which was adopted in the late-90s. Many people used the term, but how many people truly understood it?”


BIM has its fair share of abstract issues too – such as the distinction between Levels 2 and 3 – which Charlton says is besides the point.


“Who cares? This is all theory. We are digitising the construction industry so we can improve our product, process and perceptions.”


Space Group has been working on BIM for 14 years; in 2000 it bought its first copy of the pre-Autodesk Revit. Since then, it has opened divisions dedicated to the use of BIM, and also runs the annual BIM Show Live conference.


Could BIM benefit from a tighter definition?


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